Storage specialist PR agency appointed to represent SNIA
A3 Communications has been appointed the PR agency for the Storage Networking Industry Association (SNIA) EMEA. At the same time, A3's founder and president, Federica (Fred) Monsone, has been appointed as advisor to the board of directors for PR and communications.
“A3 Communications has worked with over 130 companies in the data storage and related industries, from innovative start-ups such as 3PAR and Scality, to long-standing leaders including HPE and Micron, and we are very excited to add SNIA EMEA to this roster,” said Federica Monsone (pictured). “SNIA EMEA is an essential resource for the storage industry, empowering organisations to effectively manage their ever-growing volumes of data, while accelerating the adoption and deployment of new technological innovations. We have always had a close relationship with the association, and we are delighted to formalise it.”
Formed in 1999, SNIA EMEA provides vendor-neutral storage technology education and standards with the goal of creating a more informed market that has greater confidence in adopting and deploying technology and services. The association also acts as the facilitator for the European IT community to come together and share knowledge, ideas, and experiences for the benefit of IT practitioners.
Alex McDonald, Chair, SNIA EMEA said, “Our history with the A3 Communications team goes back over 20 years and today this is the data storage PR agency. As a vendor-independent body tasked with educating the industry around all matters related to data storage technologies and standards, effective communication with vendors, end users, the channel, and other stakeholders, is absolutely critical for us. We could not have selected a more qualified or better-connected partner to help us in this quest.”