Adds Northamber to channel partners, targeting SMB/midmarket customers
Lenovo Infrastructure Solutions Group (ISG) has unveiled a new distribution strategy in the UK and Ireland. Northamber Plc has been added to Lenovo’s roster of distributors giving more channel partners across the UK access to Lenovo’s portfolio of servers, storage, and solutions products.
Northamber becomes Lenovo ISG’s third UK distributor alongside Arrow and TechData, giving Lenovo access to an extensive breadth of new IT channel partners focused on serving SME and mid-market businesses.
"This year, we are evolving Lenovo’s distribution strategy," said Ian Jeffs (pictured), General Manager, Lenovo Infrastructure Group. "Our existing distributors support some of the UK’s biggest blue-chip companies, public sector organisations and AI and solutions specialists. Working in collaboration with Northamber, we can collaborate with even more partners supporting growing businesses throughout the UK. This year, Lenovo ISG’s ambition is to become one of the UK’s top three IT infrastructure solution companies. Evolving our distribution strategy will allow us to support the channel better and help more partners access our technology solutions."
Northamber is a long-established distributor with significant experience working with resellers to develop server and storage solutions. Northamber’s flexibility and Value Add focus has built strong reseller relationships across SMB and Mid-Market partners; being able to offer Lenovo’s server and storage portfolio as well as Lenovo’s Alliance partners aligns with Northamber’s focus on helping those partners grow. Northamber is adding dedicated Lenovo specialists to complement the high technical capability to support this new relationship.
"Northamber is delighted to be working with Lenovo Infrastructure Solutions Group. Northamber’s heritage was built on distributing server and storage into SMB and Mid-market; the addition of Lenovo’s portfolio and its clear commitment to the SMB channel will allow us to bring an exciting new offering to this space through our loyal partners," said Alex Phillips, Managing Director, Northamber.